We strive to optimize both the health and performance of its clients through intelligent training, quality nutrition and adequate rest and recovery.

Jim Laird has been working as a Strength and Conditioning Coach helping clients achieve their goals since 1997. He has 4 years of NCAA Division I coaching experience and over a decade of working with clients in the private sector. He has worked with everyone from housewives who just want to look good and feel good, to professional athletes in the NFL,CFL, LPGA, and MLB. Jim has helped dozens of young athletes achieve athletic scholarships to Division I schools and also trains a team of female Powerlifters, The Miss Fits (who are a part of the GYM Laird lifting team). You can read about their experiences and successes, including state and national records, at their blog, www.themissfits.com.

As an elite-level Powerlifter, Jim pushed his body to the limit for years. He now understands the difference between working out to be healthy and working out to achieve a high-level performance goal, and he want to help others understand the difference as well. He has a reputation for two things: getting more results from less work, and getting his clients both strong and healthy. Jim’s motto of “Training Smarter, Not Harder” has earned him the respect and recommendation of numerous orthopedic surgeons and physical therapists.