Train Smarter, Not Harder

GYM Laird Strength and Conditioning was started in 2010 because the owner saw a large void in the community that was begging to be filled. It has become increasingly trendy to work out harder, longer, more often, and with more intensity. Our program is exactly the opposite. We train hard, but most importantly, we train SMART! Most of our clients train with us 2-3 days a week for less than an hour and feel better than they have ever felt in their lives. Here are some of the results they experience:

  • Decreased body fat
  • Increased appearance of muscle tone
  • Increase strength
  • Increased athletic performance
  • Decreased aches and pain
  • Improved quality of sleep
  • Improved energy levels
  • Improved mood
  • Improved quality of movement
  • Reduction in medications needed for management of pain and/or diabetes, blood pressure, etc

This is exactly why we say, “Give us two hours a week and we’ll change your life!”

Meet our Coaches

Jim-Laird-240x300Jim Laird has been working as a Strength and Conditioning Coach helping clients achieve their goals since 1997.  He has 4 years of Division One coaching experience and over a decade of working with clients in the private sector.  He has worked with everyone from housewives who just want to look good and feel good, to professional athletes in the NFL, LPGA, and MLB; his most notable client being Scott Downs who is currently with the Chicago White Sox and is going on his 13th year in the MLB.  Jim has helped dozens of young athletes achieve athletic scholarships to Division 1 schools and also trains a team of female Powerlifters, The Miss Fits. You can read about their experiences and successes, including state and national records at their blog,

As an elite level Powerlifter, Jim pushed his body to the limit for years, and now understands the difference between working out to be healthy, and working out to achieve a high level performance goal, and he want to help others do the same. Jim has a reputation for two things: getting more results from less work, and getting his clients both strong and healthy.  Jim’s motto of “Training Smarter, Not Harder” has earned him the respect and recommendation of numerous orthopedic surgeons and physical therapists.


Lucy Hendricks is a graduate of the Lexington Healing Arts Academy Personal Training program and a current Student Massage Therapist. She has her FMS certification and is also a certified Restorative Breathing Coach. She is a bright, young coach who, at the age of 24, has already had the opportunity to study underneath great coaches and physical therapists like Jim Laird, Sarah Martin, Lois Laynee, Mike Robertson and Bill Hartman.

Lucy’s journey into personal training and her passion for helping clients started with an internship with Jim Laird five years ago, and she hasn’t looked back since. For the last four years, she’s been an integral part of the GYM Laird Strength and Conditioning team, working with hundreds of clients each week, making a huge impact in all of their lives. Lucy is very passionate about helping clients move and feel better through good movement and sound nutrition, and is excited to continue expanding her knowledge in the years to come.

Very Important

Orientation is required for ALL new clients before taking our class. Orientations are by appointment only. Please wear workout clothes and feel free to bring water and a mat or towel if you’d like as we may put you through an assessment during the Orientation. Please email us to schedule your orientation.

Class Times

Monday: 6am / 10am / 5:30pm / 6:30pm
Tuesday: 9am / 5pm / 6pm
Wednesday: 6am / 10am / 5:30pm / 6:30pm
Thursday: 9am / 5pm / 6pm
Friday: 6am / 10am / 5pm
Saturday: 10am / 11am
Sunday: 3pm

Disclaimer: The video below of Jim is an ad for a product he uses, however it gives a great overview of the gym.